The seventies saw some of the greatest cars, with the likes of Ford Cortina taking the market by storm with over a million sales in the 1970’s. Amongst them, was of course the Vauxhall Cavalier, whose comfy interior and 5 door models, was a major hit for many working class citizens of the whole of the United Kingdom. The Mark I drew in sales due to its Ascona shape, which was a popular car amongst many people across Europe. The Cavalier was fitted with a spacious boot which became a key selling point, for families and people with pets. Vauxhall increased the car’s sales through an ad campaign in ran in 1976, which firmly put the Cavalier into the eyes of the public.
The Cavalier had many attractions but the key was how fuel efficient it was and economically cheaper to run than many other cars at the time, and in fact it was 9% cheaper to run on fuel and gave you more miles to the gallon.